Why Digital Marketing is Essential for the Housing Market Amid COVID-19 | Ann Rawson

Why Digital Marketing is Essential for the Housing Market Amid COVID-19

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These tips allow REALTORS® and consumers alike to have peace of mind throughout the home buying or selling process.



As the concerns become increasingly aware of COVID-19, or commonly referred to as the Coronavirus, many are encouraged to participate in physical distancing. However, in today’s world, digital marketing is an essential tool in creating not only a sense of community, but an alternative solution when working with prospective clients in the home buying or

selling process.


According to the National Association of REALTORS®, “90% of home buyers searched online during their home buying process.” Now more than ever is a great time to flex your digital marketing muscles. We have your guide to marketing real estate

that will cut down on face-to-face meetings. These tips allow REALTORS® and consumers alike to have peace of mind throughout the

home buying or selling process.


The power of social media is undeniable in today’s digital world. Social media is a great way to share housing market updates and showcase new listings,

coming soons or recently sold homes.


According to Buffer, “54% of social browsers are using social media to research a product.” Telling a story visually through Facebook or Instagram stories is an effective way to cast a wider net in reaching more potential home buyers and sellers. As we continue to social distance ourselves, social media will become more imperative now than ever.


Tap into your creativity to determine more digital marketing strategies. FaceTime is another great way to openly discuss options with your clients. Alternatively, ask that they participate in a Zoom meeting. Although you are not physically there in person, you are able to conduct meetings and communicate with your clients in real time.


The unique challenges that COVID-19 present to the real estate market is due to Coronavirus being an infectious disease. Be sure that home sellers are aware of the pros and cons of opening their home to the public. Be sure to encourage virtual

Open Houses as an alternative solution.


REALTORS® must be mindful of their obligations under the Fair Housing Act and be sure not to discriminate against any particular segment of the population,” states the National Association of REALTORS®. If you typically drive your clients to showings be sure to stay informed and be consistent with all clients. Communication is key. If you are wanting to take preventive measures be sure to be consistent in not offering that service to all clients.



The CDC encourages all people to:


·  Wash hands for at least 20 seconds. If soap and water is not available to you, use hand sanitizer that contains 60% alcohol.

·  Avoid touching contact areas such as: eyes, mouth and nose.

·  Practice social distancing to decrease likelihood of exposure and avoid shaking hands with clients.


·  Avoid close proximity to those infected.

·  Stay at home if you are sick.

·  Cover your mouth and nose if coughing or sneezing. Immediately wash hands afterwards.

·  Clean and disinfect frequently touched surfaces. This includes but is not limited to: Doorknobs, cell phones, lockboxes, countertops, faucets and light switches.



Remember to stay informed and do not panic. It is important to stay positive and proactive not only for yourself but for those around you, and your buyers and sellers. We want to ensure the best possible service to all colleagues and clients.








About RealtySouth

RealtySouth is a full-service brokerage firm of HomeServices of America Inc., and a Berkshire Hathaway affiliate. Headquartered in Birmingham, Alabama, RealtySouth serves the entire state and has been a member of the community since 1955. To better serve our community and provide a smooth and successful real estate transaction, our company offers a comprehensive package of real estate services. Our services include relocation through our Relocation Services Department, mortgages through Prosperity Home Mortgage, title search through TitleSouth, insurance needs via InsuranceSouth, Title Closing Centers,  warranty services and of course connecting you with the real estate agent to introduce you to the home of your dreams. View homes for sale and contact us today to get started!



Connect with us on social media! Like RealtySouth on Facebook, stay updated with us on Twitter, check out images of our properties and local events on Instagram, virtually tour our latest listings on YouTube and get ideas for your home and all things lifestyle with us on Pinterest.